In a quiet suburb of Melbourne, a family’s life changed in an instant.
Mark, a 38-year-old builder from Essendon, slipped from a roof and suffered a spinal injury. He was rushed to hospital, facing months of recovery and rehabilitation.
He wasn’t just fighting for his health. He was fighting for his family’s future.
With no income, how would they pay the mortgage?
How would they cover school fees?
What if he couldn’t work again?
Then his phone rang.
It wasn’t a bill collector. It was Essendon Finance.
“Your My Protection Plan has been activated,” the voice said. “Your income protection and trauma cover are processing. You’ll receive your first payment in 72 hours.”
That call wasn’t just a financial lifeline.
It was freedom from fear.
Mark didn’t have to choose between recovery and financial survival.
His family was protected.
And he wasn’t alone.
Across Melbourne—in Footscray, Brunswick, Moonee Ponds, and Coburg—families are using a powerful, little-known strategy to shield their lives from life’s worst surprises.
It’s not luck.
It’s not wealth.
It’s not a government handout.
It’s the My Protection Plan—a comprehensive, integrated financial safety net offered exclusively by Essendon Finance .
And today, we’re pulling back the curtain on how it works, why it’s the secret weapon of successful Aussie families, and how you can get your own plan—so you can live with confidence, not fear.
🔐 Why “Hope” Isn’t a Financial Strategy
Most families operate on hope.
“I hope I don’t get sick.”
“I hope the car doesn’t break down.”
“I hope we can keep up with the mortgage.”
But hope isn’t a plan.
According to the Australian Bureau of Statistics, 1 in 5 Australians will be out of work for 3+ months due to illness or injury before retirement.
And the financial impact is devastating:
- Average income loss: $60,000+ per incident
- Mental health strain: 78% of affected families report severe stress
- Debt accumulation: 60% take on new debt to survive
Yet, less than 30% of Australians have adequate income protection.
They rely on super, savings, or family help—none of which are reliable long-term solutions.
At Essendon Finance , we believe protection shouldn’t be complicated, expensive, or confusing.
That’s why we created the My Protection Plan—a single, managed solution that combines all the essential protections every family needs.
🛡️ What Is the My Protection Plan?
The My Protection Plan isn’t just another insurance policy.
It’s a complete financial security system—designed for real Australian families living real lives.
It’s not about selling you five separate policies and leaving you to manage them.
It’s about one plan, one advisor, one point of contact—for life.
We combine:
- Life Insurance
- Total & Permanent Disability (TPD)
- Income Protection
- Trauma & Critical Illness Cover
- Private Health Insurance Guidance
- Will & Estate Planning Support
- Annual Reviews & Claims Assistance
All tailored to your lifestyle, income, and goals.
And because we work with 50+ insurers, we find you the best coverage at the best price—without the hassle.
🧩 The 7 Layers of the My Protection Plan
1. Life Insurance – Protect Your Family’s Future
If something happens to you, your family shouldn’t be left with debt.
Life insurance pays a lump sum to your loved ones, covering:
- Mortgage repayments
- School fees
- Living expenses
- Funeral costs
We ensure your coverage is enough to maintain their lifestyle—not just pay off the house.
2. TPD Insurance – Security If You Can’t Work Again
If you’re permanently disabled and can’t return to your job, TPD insurance pays out a lump sum.
This is critical for:
- Tradespeople (builders, electricians, plumbers)
- Manual labourers
- Anyone whose job relies on physical ability
We specialise in own-occupation TPD, which is much broader than “any occupation” policies.
3. Income Protection – Your Paycheck When You Can’t Work
This is the most overlooked—and most important—layer.
Income Protection replaces up to 75% of your income if you’re unable to work due to illness or injury.
- Waiting period: 30, 60, or 90 days
- Benefit period: 2 years, 5 years, or until retirement
- Indexation: Keeps up with inflation
One client in Footscray received $3,200/month for 14 months after a heart attack—enough to keep his family afloat.
4. Trauma & Critical Illness Cover – Immediate Funds for Recovery
If you’re diagnosed with a serious condition (e.g., cancer, stroke, heart attack), trauma cover pays a lump sum immediately.
This money can be used for:
- Medical treatments not covered by Medicare
- Home modifications
- Travel for specialist care
- Taking time off work to recover
No questions asked. No delays.
5. Private Health Insurance Guidance – Navigate the Maze
Private health insurance is confusing. What’s covered? What’s not?
We don’t sell health insurance. We guide you to the right policy based on your needs, age, and medical history.
And we help you maximise rebates and avoid gaps.
6. Will & Estate Planning Support – Protect Your Legacy
A will isn’t just for the wealthy. It’s for every parent, partner, and homeowner.
We connect you with trusted legal partners to:
- Draft a will
- Set up powers of attorney
- Plan for guardianship of children
- Minimise estate disputes
Because protection isn’t just financial. It’s emotional.
7. Annual Reviews & Claims Assistance – Ongoing Peace of Mind
Most brokers disappear after you’re insured.
We don’t.
We review your plan every 12 months to ensure it keeps up with:
- Salary changes
- New dependents
- Home loans
- Lifestyle shifts
And if you ever need to claim, we walk you through every step—so you get paid faster, with less stress.
📊 Real Melbourne Families Using the My Protection Plan
📍 The Singh Family, Essendon – $150,000 Trauma Payout in 10 Days
Harpreet, a small business owner, was diagnosed with stage 2 cancer.
His My Protection Plan included $150,000 in trauma cover.
We submitted the claim.
Payment received in 10 days.
He used the funds to:
- Pay for private treatment
- Hire help for his business
- Take 6 months off to recover
“No one tells you how expensive illness is,” he says. “But the plan covered everything.”
📍 The Nguyen Family, Footscray – $4,100/Month for 18 Months
Lan, a nurse, developed severe back problems and couldn’t work.
Her income protection paid $4,100/month for 18 months.
Her mortgage was covered. Her kids stayed in school.
“I didn’t have to choose between my health and my home,” she says.
📍 The Carter Family, Brunswick – $1.2M Life Insurance Payout
When James passed away suddenly, his family was devastated.
But they weren’t financially ruined.
His life insurance paid $1.2 million.
The mortgage was cleared.
The kids’ education was funded.
The family stayed together in their home.
“It wasn’t about the money,” his wife said. “It was about not having to sell our house while grieving.”
❌ The 5 Protection Mistakes Aussie Families Make
Even with good intentions, most families get protection wrong.
❌ 1. Relying on Super Insurance
Super funds offer basic, inflexible cover. Claims are slow, definitions are narrow, and coverage is often inadequate.
❌ 2. Underinsuring
Many insure for $500K—when they need $1M+.
We calculate your true replacement cost—not a guess.
❌ 3. Not Updating After Life Changes
Marriage, birth, new mortgage? Your protection should change too.
We review annually to keep you covered.
❌ 4. Skipping Income Protection
“It won’t happen to me” is the most dangerous phrase in finance.
❌ 5. DIY Without Expert Advice
Insurance is complex. One wrong exclusion can void your claim.
At Essendon Finance , we compare policies, explain fine print, and ensure you’re fully protected.
🤝 Why Choose Essendon Finance for Your Protection Plan?
You could go to an insurer directly. But here’s why using a broker is smarter:
✅ Access to 50+ Insurers
We don’t just compare 3–4 companies. We work with specialists that offer better coverage for your lifestyle.
✅ Expert Negotiation
We negotiate:
- Lower premiums
- Better terms
- Waived exclusions
- Faster claims
✅ Time & Stress Savings
We handle:
- Policy comparisons
- Application forms
- Claims assistance
- Annual reviews
You save hours of research.
✅ Ongoing Support
We don’t disappear after you’re insured. We review your plan every 12 months and update it as your life changes.
📈 How Much Coverage Do You Need?
Use our Borrowing Power Calculator to estimate your mortgage and living costs—then ensure your insurance covers at least 5–7 years of expenses.
Or book a free consultation to get a personalised protection plan.
❓ Frequently Asked Questions (FAQs)
Q: Can I get the My Protection Plan if I’m self-employed?
A: Yes! We work with insurers that accept ABN income and BAS statements.
Q: How much does the My Protection Plan cost?
A: From $100/month for basic coverage to $500/month for comprehensive plans. We tailor it to your budget.
Q: Is income protection tax-deductible?
A: Yes, if you’re self-employed or use it for business purposes.
Q: Can I combine policies?
A: Yes. The My Protection Plan is designed to bundle everything seamlessly.
Q: What if I’ve been declined before?
A: We specialise in helping clients with health issues. We’ll find a provider that says “yes.”
Q: Do I need a plan if I’m young and healthy?
A: Yes. Premiums are lower when you’re young. And accidents happen.
For more answers, visit our FAQ page .
📞 Ready to Protect Your Family?
You don’t have to stay underinsured.
At Essendon Finance , we’ve helped hundreds of Melbourne families get the right coverage—without overpaying.
Here’s how to get started:
Book a Free Consultation
Call us at 0450090 001
or book online:
https://outlook.office.com/book/EssendonfinanceBookings@essendonfinance.au/
- Get a Personalised Plan
We’ll review your home, income, and risks. - Secure Your Coverage
We’ll compare 50+ insurers and get you the best deal.
We’re based in Essendon, but we serve all of Melbourne—from the inner city to the outer suburbs.
🌐 Stay Connected
Want more tips on protecting your home, family, and finances?
Follow us:
- Facebook: https://www.facebook.com/profile.php?id=61564282168681
- Instagram: https://www.instagram.com/essendon.finance
Or contact us:
- Email: info@essendonfinance.au
- Phone: 0450 090 001
- WhatsApp: 61450090001
- Office: 303/1050 Mt Alexander Road, Essendon, VIC 3040
🏁 Final Thoughts
The My Protection Plan isn’t a luxury.
It’s a necessity.
It’s the reason families don’t lose their homes after a diagnosis.
It’s why parents can recover from injury without financial stress.
It’s how legacies are preserved, not lost.
Successful Aussie families don’t get lucky.
They get protected.
And with Essendon Finance on your side, you don’t have to go it alone.
We’re not just brokers. We’re your long-term financial partners—here to protect your life, your home, and your future.
So if you’ve been putting off protection, don’t wait.
Take the first step today.
Your safest tomorrow starts now.
